Several beauty brands are making big moves with new retail expansions this February, including Daise, Imaraïs Beauty and Wildfleur. Daise, the playful mood-matching fragrance and body care brand co-founded by Jaimee Lupton of Monday Haircare, has officially launched in Target stores nationwide following its success at Ulta Beauty. Known for its mix-and-match scents and clean, cruelty-free formulas for Gen Alpha and younger Gen Z, Daise is projected to surpass $50M in retail sales in its first year.
Imaraïs Beauty, the plant-based ingestible beauty brand founded by Sommer Ray, has also expanded to Target's beauty aisles. With vegan, sugar-free gummies targeting skin care, anti-aging, and wellness, Imaraïs aims to make beauty-from-within more accessible. The launch will be accompanied by experiential events and campaigns featuring high-profile ambassadors.
Beauty Retail Expansions & Debuts: Daise, Imaraïs Beauty and Wildfleur
